TAMPICO

TAMPICO AIRLINES

The first challenge for the agency was to find a reason for the target's interest in order to create an off and online campaign. The mechanics consisted in the possibility of accumulating Latam Pass kilometers for every S/. 5.00 of Tampico products purchased at Plaza Vea supermarkets. "Traveling, learning, exploring, venturing to new places is in the DNA of Tampico's fans, so we decided to create an "airline" that would be an accomplice of their adventures, integrating the online and offline channels".

TAMPICO

SOCIAL MEDIA


RESULTS

TAMPICO

CREATIVITY


RESULTS

TAMPICO

WEB DEVELOPMENT


RESULTS

CASO

Viajar, conocer, explorar, aventurarse a nuevos rumbos está en el ADN de los fans de Tampico, por tal motivo decidimos crear una “aerolínea” que sea cómplice de sus aventuras integrando el canal online con el canal offline.