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Maestrazo del Fierrazo

As part of its growth strategy and with the objective of connecting with its target in a different and exciting way, OXXO created its first cobranding store with the chocolate brand KIT KAT (Nestlé). As strategic partners of OXXO, at Webtilia we had the challenge of making this news big, not only covering the launch event in digital, but, proposing and executing all kinds of creative actions, both digital and offline and integrated, that generate expectation and invite everyone to know and enjoy their new experience store.

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