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ACEROS AREQUIPA

ACEROS AREQUIPA

Maestrazo del Fierrazo

As part of its positioning strategy and with the goal of connecting with its audience in a close, authentic, and memorable way, Aceros Arequipa presented “Maestrazo del Fierrazo” (Master of Ironwork), an initiative designed to recognize and celebrate the efforts of construction foremen, a key element in the country's development.

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ACEROS AREQUIPA

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