OXXO

HISTORIC MOMENTS

On Fiestas Patrias, OXXO asked us to propose a creative campaign that would allow us to celebrate these dates with our customers and at the same time, build on the brand territory we have been working on: #MOMENTOSOXXO.

To do this, the team found that many of the products we sell have a strong connection with the history of Peru. Thus, the concept "Moments with History" was born.

Based on this concept, we activated a launching video content, a promotional landing page and social media pieces that invited the target to participate in the promotion to win a trip to Cusco.

OXXO

SOCIAL MEDIA


RESULTS

OXXO

CREATIVITY


RESULTS

OXXO

LANDING PAGE


RESULTS

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